A panel of judges from our local club selects silver Medal recipients. They use the following criteria when making their selections:
- Contribution to His/Her Company: The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media, or advertising service
- Creative Ability: The recipient must have shown a consistent, high degree of original thinking in their field.
- Contributions to the General Advancement of Advertising: The recipient must have worked to increase the stature and raise the standards of the advertising profession.
- Contributions to the Community: The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.