ABOUT THE AMERICAN ADVERTISING FEDERATION

Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you’re new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We’re here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.

We are “The Unifying Voice for Advertising”

Headquartered in Washington, DC, we are the “Unifying Voice for Advertising.” The AAF has 164 local clubs across the U.S. representing nearly 30,000 advertising professionals, connecting and leading the industry. We help more than 4,000 student members kickstart their careers within a 170 college chapter network with an array of student programs. And, we have 60 corporate members who are supportive of our ongoing efforts.

Each year, the AAF hosts numerous programs and initiatives, including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism and summer Ad Camps for high school students. We appreciate our members’ continued loyalty and industry’s engagement and enthusiasm surrounding our events—and we look forward to seeing you at our next one.

Our Mission

The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of brands, agencies, media companies, local advertising clubs and college chapters.

Our Goals

  • Bring members together to deliver creative business solutions
  • Keep members abreast of the latest trends in technology, creativity and marketing
  • Promote diversity and inclusion in advertising
  • Honor and celebrates advertising excellence
  • Develop the industry’s future leaders
  • Protect and promotes advertising at all levels of government through grassroots activities
  • Offer engaging programs to encourage local association volunteer leadership
  • Utilize industry expertise to address community issues
  • Provide opportunities for professionals to build supportive relationships with others in the advertising industry

 

You can learn more about AAF by visiting their website.

AAF ORGANIZATIONAL STRUCTURE

The American Advertising Federation is organized geographically and by membership size divisions to provide clubs and federations with representation in national policy and decision-making and to facilitate communication.

AAF is divided into three geographically grouped regions: Western, Central and Eastern. There are 15 multi-state districts in AAF. OKC Ad Club is in the 10th district — which comprises advertising clubs and federations in the states of Arkansas, Louisiana, Oklahoma, and Texas. You can learn more about the 10th District by visiting their website.

AAF MISSION AND STRATEGIC GOALS

The American Advertising Federation protects and promotes the wellbeing of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

The AAF’s mission is concentrated into the following areas of concern:

Government and Public Relations

The American public and legislative and policy influencers will understand the economic and social value of advertising. AAF will take the leading role in assuring that federal and state legislative and regulatory issues are resolved consistent with the values of free speech and economic growth.

Community Service, Social Responsibility
and High Standards

The power of advertising will be used for the public good by addressing social issues throughout the nation. Through AAF efforts, opportunities will be created for minorities within the federation and the industry. The AAF will be a leader in promoting high standards of ethics, truth in advertising, and effective self-regulation.

Professional Development and Recognition

AAF awards programs will recognize the outstanding contributions of advertising and its practitioners. AAF members — individual and organizational members — will be prepared to be effective and successful in the 21stcentury. AAF will be the leader/bridge between advertising education and the industry.

Benefits and Services to Members

Advertising clubs, corporations that buy, sell, use and provide advertising services, and student advertising chapters will find real value in AAF membership. Members will find exciting and meaningful opportunities to enhance relationships and exchange information and ideas related to the advertising industry.