ABOUT THE AMERICAN ADVERTISING FEDERATION

Headquartered in Washington, DC, AAF is the “Unifying Voice for Advertising.” It has over 200 local clubs across the U.S. representing nearly 40,000 advertising professionals, connecting and leading the industry. They help over 5,000 college chapter members kickstart their careers with a 200+ college chapter network and an array of student programs. They have nearly 100 corporate members who are loyal and supportive of our ongoing efforts.

Each year, the AAF hosts many programs and initiatives, including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. You can learn more about AAF by visiting their website.

AAF ORGANIZATIONAL STRUCTURE

The American Advertising Federation is organized geographically and by membership size divisions to provide clubs and federations with representation in national policy and decision-making and to facilitate communication.

AAF is divided into three geographically grouped regions: Western, Central and Eastern. There are 15 multi-state districts in AAF. OKC Ad Club is in the 10th district — which comprises advertising clubs and federations in the states of Arkansas, Louisiana, Oklahoma, and Texas. You can learn more about the 10th District by visiting their website.

AAF MISSION AND STRATEGIC GOALS

The American Advertising Federation protects and promotes the wellbeing of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

The AAF’s mission is concentrated into the following areas of concern:

Government and Public Relations

The American public and legislative and policy influencers will understand the economic and social value of advertising. AAF will take the leading role in assuring that federal and state legislative and regulatory issues are resolved consistent with the values of free speech and economic growth.

Community Service, Social Responsibility
and High Standards

The power of advertising will be used for the public good by addressing social issues throughout the nation. Through AAF efforts, opportunities will be created for minorities within the federation and the industry. The AAF will be a leader in promoting high standards of ethics, truth in advertising, and effective self-regulation.

Professional Development and Recognition

AAF awards programs will recognize the outstanding contributions of advertising and its practitioners. AAF members — individual and organizational members — will be prepared to be effective and successful in the 21stcentury. AAF will be the leader/bridge between advertising education and the industry.

Benefits and Services to Members

Advertising clubs, corporations that buy, sell, use and provide advertising services, and student advertising chapters will find real value in AAF membership. Members will find exciting and meaningful opportunities to enhance relationships and exchange information and ideas related to the advertising industry.