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Marketing Communication Specialist
Overview
Category:  Business Development
Type:  Full-Time
Salary Range:  $ 3500 - 5000 Per Month
Zip Code:  73071
Posted:  10/05/2020
Requirements
Highest Education:  Minimum Education College
Degree title: 
Experience:  Minimum Experience 3 Year
Career Level:  Experienced (Non-Manager)
Job Status
Start Publishing:  10/05/2020
Stop Publishing:  12/31/2020
Ideal Homes and Neighborhoods http://www.idealhomes.com
Description

Overview:

As a key member of the team, this individual is responsible for effectively implementing content, prospect follow-up, and Realtor outreach strategies.

Performance Objectives:

Manage prospect follow-up initiatives, Realtor outreach programs, and content development to drive high quality customer traffic both online and offline at sufficient levels to support the revenue goals of the company.

Knowledge, Skills, and Abilities:

The successful candidate will have the knowledge, skills and abilities to effectively:

  • Develop, monitor and measure digital follow-up campaigns.
  • Develop CMS processes to support the overall marketing strategies.
  • Build relationships within the general Real Estate community.
  • Help guide the overall content creation strategy of the marketing department.

Major Duties and Responsibilities:

  • Follow-Up Programs:
    • Develop and manage long-term follow up program.
    • Develop, monitor and measure digital follow-up campaigns.
    • Develop CMS processes to support the overall marketing objectives.
    • Work with the marketing team to develop and implement email marketing follow up programs.
  • Content:
    • Develop and implement a content marketing strategy including blogs, photography, podcast and video.
    • Develop and implement organic social media strategies.
    • Assist with paid social content and engagement.
    • Update the Ideal Homes website as needed.
  • Realtor Relations:
    • Conduct public relations efforts to grow the Ideal Homes brand in the general real estate community.
    • Develop marketing initiatives with the sole purpose of increasing Realtor cross-sales and customer satisfaction.
    • Collaborate with Ideal Homes sales leadership to support on-going Realtor outreach.
  • Other:
    • Assist with all other duties and projects as directed.
Qualifications

Qualifications:

  • Candidate must have bachelor’s degree or equivalent.
  • 3-5 years of relevant marketing experience.
  • Current working knowledge of new home construction preferred, but not required.
  • High level of proficiency in Microsoft Word, PowerPoint, Outlook, Excel, website CMS systems, and Social Media.
  • CRM experience preferred, willingness to learn a CRM is required.
Preferred Skills

Knowledge, Skills, and Abilities:

The successful candidate will have the knowledge, skills and abilities to effectively:

  • Develop, monitor and measure digital follow-up campaigns.
  • Develop CMS processes to support the overall marketing strategies.
  • Build relationships within the general Real Estate community.
  • Help guide the overall content creation strategy of the marketing department.

SPONSORS

Interested in becoming a sponsor?
Contact us for more information.