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Senior Account Executive
Overview
Category:  Public Relations
Type:  Full-Time
Salary Range:  $ - Per Month
Zip Code: 
Posted:  10/29/2019
Requirements
Highest Education:  Minimum Education University
Degree title: 
Experience:  Minimum Experience 3 Year
Career Level:  Experienced (Non-Manager)
Job Status
Start Publishing:  10/29/2019
Stop Publishing:  11/29/2019
Koch Communciations
Description

OVERVIEW

Senior Account Executives are always leading, anticipating challenges and creatively solving every problem that comes their way. Senior Account Executives provide digital marketing and public relations expertise and execution for their client service team. This position includes, but is not limited to, tactic development, generation of written and visual content, community building and project management.

The Senior Account Executive will work with internal team members and departments to ensure all digital marketing and public relations projects are high-quality and hit deadlines. This position works closely within the client service team to develop and execute comprehensive campaigns, but also operates in an independent manner, thinking ahead, anticipating and solving problems on the fly. (In case you haven’t caught on, Senior Account Executives do it ALL.)

 

DUTIES AND RESPONSIBILITIES

  • Responsible for execution of all digital marketing and public relations activities (or tactics) for designated accounts
  • Collaborate with the Account Director and/or Account Manager to develop digital and public relations strategies
  • Create all digital and public relations content for clients
    • Digital content to include but not limited to: organic and paid social content, email content, blog content, etc.
  • Public relations content to include but not limited to: news releases, media advisories, byline articles, talking points, opinion editorials, surveys, media statements, internal communications messaging, etc.
  • Leverage existing business and media relationships and cultivate new contacts to support public relations and media relations initiatives
  • Manages projects/programs, including implementation of client plans, budgets and timelines with support from team and other internal departments
  • Responsible for management of the client content calendar to manage timely marketing campaigns in conjunction with the client monthly plans
  • Acts as the frontline brand manager for clients by interacting with customers and fans in real time on various platforms and fosters community engagement by sparking relevant conversations
  • Responsible for social media advertising execution for designated accounts
  • Understands and applies client’s business metrics and marketing efforts to ensure tight integration with digital media and public relations initiatives
  • Actively participates and, in some instances, facilitates and runs client meetings
  • Identify, pitch and follow-up with media opportunities and manages media inquiries and interview requests
  • Keeps abreast of each client’s industry, competition, and media industry and coverage
  • Coordinate, direct and attend media interviews with clients, as needed
  • Monitors, analyzes and communicates digital marketing and public relations results using monitoring and analytics tools and additional available resources
  • Maintains keen understanding of industry trends affecting clients and makes appropriate recommendations regarding digital and public relations strategy surrounding them
  • Collaborates with internal departments on integrated campaigns

Performs other duties assigned

Agreement

BENEFITS

We offer a competitive benefits plan, including a generous PTO/holiday schedule. We are committed to supporting our employees by offering a benefits package that includes medical, dental, vision, life and disability along with 401(k). Koch Communications is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We also provide FREE snacks and pleasant conversation.

 

SALARY

Commensurate with experience

Qualifications

OVERVIEW

Senior Account Executives are always leading, anticipating challenges and creatively solving every problem that comes their way. Senior Account Executives provide digital marketing and public relations expertise and execution for their client service team. This position includes, but is not limited to, tactic development, generation of written and visual content, community building and project management.

The Senior Account Executive will work with internal team members and departments to ensure all digital marketing and public relations projects are high-quality and hit deadlines. This position works closely within the client service team to develop and execute comprehensive campaigns, but also operates in an independent manner, thinking ahead, anticipating and solving problems on the fly. (In case you haven’t caught on, Senior Account Executives do it ALL.)

 

DUTIES AND RESPONSIBILITIES

  • Responsible for execution of all digital marketing and public relations activities (or tactics) for designated accounts
  • Collaborate with the Account Director and/or Account Manager to develop digital and public relations strategies
  • Create all digital and public relations content for clients
    • Digital content to include but not limited to: organic and paid social content, email content, blog content, etc.
  • Public relations content to include but not limited to: news releases, media advisories, byline articles, talking points, opinion editorials, surveys, media statements, internal communications messaging, etc.
  • Leverage existing business and media relationships and cultivate new contacts to support public relations and media relations initiatives
  • Manages projects/programs, including implementation of client plans, budgets and timelines with support from team and other internal departments
  • Responsible for management of the client content calendar to manage timely marketing campaigns in conjunction with the client monthly plans
  • Acts as the frontline brand manager for clients by interacting with customers and fans in real time on various platforms and fosters community engagement by sparking relevant conversations
  • Responsible for social media advertising execution for designated accounts
  • Understands and applies client’s business metrics and marketing efforts to ensure tight integration with digital media and public relations initiatives
  • Actively participates and, in some instances, facilitates and runs client meetings
  • Identify, pitch and follow-up with media opportunities and manages media inquiries and interview requests
  • Keeps abreast of each client’s industry, competition, and media industry and coverage
  • Coordinate, direct and attend media interviews with clients, as needed
  • Monitors, analyzes and communicates digital marketing and public relations results using monitoring and analytics tools and additional available resources
  • Maintains keen understanding of industry trends affecting clients and makes appropriate recommendations regarding digital and public relations strategy surrounding them
  • Collaborates with internal departments on integrated campaigns

Performs other duties assigned

SPONSORS

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Contact us for more information.