Major Duties and Responsibilities:

• Follow-Up Programs:
  • Develop and manage long-term follow up customer communications.
  • Develop, monitor, and measure digital email campaigns to prospective and current homeowners.
  • Develop CRM processes to support the overall marketing objectives and manage CRM.
  • Develop, monitor, and measure realtor relations programs.
• Content:
  • Lead the creation of a content marketing strategy with the marketing team that includes blogs, photography, podcasts, and video.
  • Develop and implement organic social media strategies based on measured analytics.
  • Assist with paid social content and engagement.
  • Update the Ideal Homes website as needed.
  • Create written content as needed for social media.
  • Manage video and photo shoots as needed.
  • Work closely with Graphic Artist, other team members, and outside vendors.
• Realtor Relations:
  • Conduct public relations efforts to grow the Ideal Homes brand in the general real estate community.
  • Develop marketing initiatives with the sole purpose of increasing Realtor cross-sales and customer satisfaction.
  • Collaborate with Ideal Homes sales leadership to support on-going Realtor outreach.
• Other:
  • Assist with all other duties and projects as directed.

Days /Hours:

• Office hours – Monday through Friday 8:00 to 5:00.
• Occasional evenings and weekends based on need.

Qualifications:

• Candidate must have bachelor’s degree or equivalent.
• 3-5 years of relevant marketing experience.
• Email marketing experience.
• Social media management experience.
• Current working knowledge of new home construction preferred, but not required.
• High level of proficiency in Microsoft Word, PowerPoint, Outlook, Excel, and Social Media.
• CRM experience preferred, willingness to learn a CRM is required.
• Website CMS experience preferred, willingness to learn a CMS is required.

Knowledge, Skills, and Abilities:

The successful candidate will have the knowledge, skills, and abilities to effectively:

• Develop, monitor, and measure digital campaigns.
• Lead, implement,
• Develop CRM processes to support the overall marketing strategies.
• Develop, copywrite, and measure social media content.
• Help guide the overall content creation strategy of the marketing department.
• Highly self-motivated to learn and find new opportunities or solutions.