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Marketing Specialist
Overview
Category:  Account Management
Type:  Full-Time
Salary Range:  $ - Per Month
Zip Code:  73071
Posted:  02/19/2021
Requirements
Highest Education:  Minimum Education University
Degree title: 
Experience:  Minimum Experience 3 Year
Other experience:  3-5 years
Career Level:  Experienced (Non-Manager)
Job Status
Start Publishing:  02/19/2021
Stop Publishing:  03/31/2021
Ideal Homes and Neighborhoods http://www.idealhomes.com
Description

Major Duties and Responsibilities:

  • Follow-Up Programs:
    • Develop and manage long-term follow up customer communications.
    • Develop, monitor, and measure digital email campaigns to prospective and current homeowners.
    • Develop CRM processes to support the overall marketing objectives and manage CRM.
    • Develop, monitor, and measure realtor relations programs.
  • Content:
    • Lead the creation of a content marketing strategy with the marketing team that includes blogs, photography, podcasts, and video.
    • Develop and implement organic social media strategies based on measured analytics.
    • Assist with paid social content and engagement.
    • Update the Ideal Homes website as needed.
    • Create written content as needed for social media.
    • Manage video and photo shoots as needed.
    • Work closely with Graphic Artist, other team members, and outside vendors.
  • Realtor Relations:
    • Conduct public relations efforts to grow the Ideal Homes brand in the general real estate community.
    • Develop marketing initiatives with the sole purpose of increasing Realtor cross-sales and customer satisfaction.
    • Collaborate with Ideal Homes sales leadership to support on-going Realtor outreach.
  • Other:
    • Assist with all other duties and projects as directed.

Days /Hours:

  • Office hours – Monday through Friday 8:00 to 5:00.
  • Occasional evenings and weekends based on need.
Qualifications

Qualifications:

  • Candidate must have bachelor’s degree or equivalent.
  • 3-5 years of relevant marketing experience.
  • Email marketing experience.
  • Social media management experience.
  • Current working knowledge of new home construction preferred, but not required.
  • High level of proficiency in Microsoft Word, PowerPoint, Outlook, Excel, and Social Media.
  • CRM experience preferred, willingness to learn a CRM is required.
  • Website CMS experience preferred, willingness to learn a CMS is required.
Preferred Skills

Knowledge, Skills, and Abilities:

The successful candidate will have the knowledge, skills, and abilities to effectively:

  • Develop, monitor, and measure digital campaigns.
  • Lead, implement,
  • Develop CRM processes to support the overall marketing strategies.
  • Develop, copywrite, and measure social media content.
  • Help guide the overall content creation strategy of the marketing department.
  • Highly self-motivated to learn and find new opportunities or solutions.