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Field Marketing Specialist
Overview
Category:  Business Development
Type:  Full-Time
Salary Range:  $ -
Zip Code:  73162
Posted:  02/11/2021
Requirements
Highest Education:  Minimum Education University
Degree title: 
Experience:  Minimum Experience 3 Year
Career Level:  Entry Level
Job Status
Start Publishing:  02/11/2021
Stop Publishing:  05/11/2021
Express Employment Professionals http://www.expresspros.com
Description

Basic Function

The Field Marketing Specialist provides coaching and implementation of digital marketing practices to launch new and resale franchise locations. This role provides marketing support to develop the Express brand, including resource for the Light Industrial business classification and social advertising strategies.

 

Typical Requirements

Requires a bachelor’s degree or the equivalent thereof and 3 years of experience in marketing, advertising or related areas. Individual must understand how to manage and measure advertising campaigns on social sites, including Facebook, LinkedIn, YouTube and additional sites as determined. Must have professional communication skills and the ability to create messaging aligned with Express brand standards. Must be able to manage a budget of $200,000 in annual advertising. Must rely on extensive experience and judgment to plan and accomplish goals through a wide variety of tasks. Must be able to make presentations communicating research and provide direction. Strong organizational skills, leadership skills, written and verbal communication skills, strategic planning, attention to detail, and knowledge of company.

 

Essential Functions

 

  1. Provide digital marketing support for new and resale franchise owner with coaching and implementation for the first four to six months of business. Work closely with the owner and internal staff members to develop the marketing and communications strategy to launch the business, including customizing the local website, organic strategy and posting for social website, and potentially paid advertising on social media and pay per click. Must execute and direct on the promotion of a local digital presence, measuring and reporting activity of digital advertising, documentation of digital marketing response in operating system, and provide analysis and recommendations based on reporting data and business activity.

Percent of Time             50%                                   Frequency        D 

 

  1. Plan, develop, research, write copy, and mange marketing projects for the Light Industrial service line, including print, email, digital, electronic and online marketing materials, such as recruiting graphics, sales and recruiting materials, campaigns, and training programs.

Percent of Time             20%                                   Frequency        W        

  1. Provide support for social brand advertising for Express Headquarters brand advertising. Includes understanding of buying platform and ad formats for Facebook, Instagram, Linkedln, YouTube, Google Pay Per Click and other sites as necessary.

Percent of Time:            10%                                   Frequency Weekly

  1. Serve on the proofing team.

Percent of Time             10%                                   Frequency        D

  1. Assist franchisees with local media planning suggestions and training as requested.

Percent of Time             10%                                   Frequency        M        

 

 

Decision-Making:

Tasks are diversified, requiring some judgment in the application of a wide range of established rules and procedures, but within limits of standard practices. Tasks require discernment to work within a set budget or demographic limitation.

 

Supervision: Received – Given:

General direction to accomplish assigned objectives. With routine supervision, follow established work procedures and refer questionable conditions to supervisor. Periodic check on progress.

 

Accuracy, Accountability and Control:

Probable errors may cause inaccuracies in printed materials. Errors would be usually detected through standard check and routine cross-check. Direct placement of social advertising includes accounting spending, budgeting, and accurate placements. Messages in advertising can reach the public and professional communication is required. Responding and sharing on branded social accounts can create liability for services and reputation.

 

Contacts: Internal – External:

Contact without supervision occurs daily with, franchisees, headquarters staff, sales reps and vendors. Contacts are made weekly with other vendors and within headquarters without supervision unless direction is necessary.

 

Specialized Skill or Technical Knowledge:

Must be able to understand marketing concepts, advertising terms, goals, and design elements. Must be able to work on several ongoing projects at one time and meet production deadlines. Excellent written and oral communication skills are essential. Must be proficient on PC and various software programs, including Microsoft Word, Excel and PowerPoint. Must be able to create and execute presentations including using PowerPoint, Zoom, Teams, and phone conferencing providers. Must be able to use project management software for project management, proofing, and time allocation.

 

Confidential Information:

Confidential information is handled regularly in this position. Access to confidential information is restricted to those who have a need to know or use the information data, as defined by job duties and subject to appropriate approval. Anyone who receives confidential information has a responsibility to maintain and safeguard this information and to use it with consideration and ethical regard for others.

 

Working Conditions:

Normal working conditions except when working at corporate events. Events may require lifting and extensive standing/walking.

 

Special Assignments:

Tasks assigned to assist with corporate events, brand sponsorships, or recruitment marketing events.

Qualifications

Typical Requirements

Requires a bachelor’s degree or the equivalent thereof and 3 years of experience in marketing, advertising or related areas. Individual must understand how to manage and measure advertising campaigns on social sites, including Facebook, LinkedIn, YouTube and additional sites as determined. Must have professional communication skills and the ability to create messaging aligned with Express brand standards. Must be able to manage a budget of $200,000 in annual advertising. Must rely on extensive experience and judgment to plan and accomplish goals through a wide variety of tasks. Must be able to make presentations communicating research and provide direction. Strong organizational skills, leadership skills, written and verbal communication skills, strategic planning, attention to detail, and knowledge of company.

Preferred Skills

Specialized Skill or Technical Knowledge:

Must be able to understand marketing concepts, advertising terms, goals, and design elements. Must be able to work on several ongoing projects at one time and meet production deadlines. Excellent written and oral communication skills are essential. Must be proficient on PC and various software programs, including Microsoft Word, Excel and PowerPoint. Must be able to create and execute presentations including using PowerPoint, Zoom, Teams, and phone conferencing providers. Must be able to use project management software for project management, proofing, and time allocation.