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Director of Marketing
Overview
Category:  Business Development
Type:  Full-Time
Salary Range:  $ - Per Month
Zip Code:  73072
Posted:  08/31/2020
Requirements
Highest Education:  Minimum Education University
Degree title:  Bachelor's Degree or Equivalent Experience
Experience:  Minimum Experience 4 Year
Career Level:  Executive (Department Head, SVP, VP etc)
Job Status
Start Publishing:  08/31/2020
Stop Publishing:  09/30/2020
The University of Oklahoma https://www.ou.edu/
Description

The University of Oklahoma is seeking a dynamic, energetic, and professional marketing executive to lead as the Director of Marketing for the university’s Division of Marketing and Communications. The marketing department provides services in the areas of strategic marketing, visual creative services, and web infrastructure.

This role will be responsible for creating and implementing a strategic marketing plan which supports the fulfillment of the university’s strategic plan. The strategic marketing plan will adhere to and be measured by clearly defined objectives; it will amplify the university’s standing across all digital mediums; and it will deliver messages that advance OU’s purpose to change lives.

The Director of Marketing must possess significant higher education marketing experience and demonstrate strong leadership working with many diverse constituencies. The candidate selected must be a strategic thinker focused on a high-level effort to modernize and drive the university’s marketing. Superior communication skills, the ability to manage a diverse team of creative professionals, and a keen sense of organization are also requirements.

KEY RESPONSIBILITIES

  • Develop and implement forward-thinking marketing strategies to enhance the visibility, brand, and reputation of OU on a local, state, national, and global level.
  • Maintain expertise in emerging technologies and marketing tools to showcase OU as a higher education leader.
  • Lead efforts to build community, and capture and engage audiences.
  • Develop strategies to promote awareness, understanding, and support of the university’s purpose and objectives.
  • Provide marketing counsel to all functions of the university to ensure that all branding and marketing efforts are consistent, effective, and clear.
  • Promote a culturally diverse environment and develop a strategy to communicate with diverse audiences.
  • Demonstrate the ability to adapt messaging and communications style to effectively reach and influence various internal and external stakeholder groups while maintaining a consistent voice for the university.
  • Expert at collecting, analyzing, and interpreting qualitative and quantitative data and information to develop thorough understanding of stakeholder motivations, preferences, and opinions and identify emerging trends or issues.
  • Strong people manager with a proven ability to coach, lead, develop, and inspire others to achieve their professional best.
  • Support emergency communications to disseminate information digitally.
  • Serve on the university’s Trademark Advisory Committee.
  • Helps plan MarComm’s (Marketing and Communication’s) semiregular Integrated Marketing and Communications meetings and workshops.
Qualifications

Required Education:

  • Bachelor’s Degree or equivalent combination of education/job-related experience, AND:
  • 48-60 months of strategic marketing experience.
Preferred Skills

Skills:

  • Extensive experience in higher education.
  • Ability to formulate, develop, and implement high-level marketing strategies for the institution.
  • Expertise leading and motivating teams.
  • Continuously research and develop knowledge about marketing and innovation trends both in and outside of higher education.

To apply for this position, visit our website: https://ou.taleo.net/careersection/2/jobdetail.ftl?job=202104&tz=GMT-05%3A00&tzname=America%2FChicago

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