The Cookieless Future & Must-Know Trends for 2022

Join us for a FREE lunch and learn to hear all about the demise of cookies and how it’ll directly affect you as a marketer. We’ll also learn about the must-know trends for 2022! The marketing and advertising landscape is changing rapidly. Are you ready for it? You don’t want to miss this exclusive content from Noor Naseer, Senior Director of Media Innovations + Technology at Basis Technologies.

Basis Technologies (formerly Centro) has provided unified software and services to simplify and automate digital media operations, and drive increased profitability and greater efficiency for marketing organizations. Today, Basis is the most comprehensive media automation and intelligence platform in the industry—and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.

Noor Naseer leads custom client education and innovative strategy sessions for Basis Technologies’ strategic accounts. She guides clients on how to improve and evolve media plans to accommodate emerging consumer and adtech trends. She provides guidance on emerging inventory, target options, ad formats, data types and partnerships.

Noor has written for and been cited in industry outlets including Adweek, MediaPost, Advertising Week and Multichannel News. She has spoken at events for the 4As and the American Marketing Association. She is a leader of Basis’ Diversity & Inclusion programming. Prior to Basis, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.