About the Speaker:

Jessica Hale is a senior research biostatistician at the OTRC with over 11 years of data and analytics experience. She’s worked for state entities, research institutes, and marketing and advertising agencies, allowing her to develop a unique perspective on how to approach data collection, analysis and reporting.

We will cover data management best practices that will help you set up your campaigns for measurement success. Your information and reporting is only as good as the data you collect. Ensuring your campaigns are set up for measurement success will help you provide holistic reports using good data and quality insights.